Reception: March 13th, 6-9PM
On View from March 7 through March 13, 2014 at Gallery 151. 132 West 18th Street, New York, NY 10011.
Featuring: Kenny Scharf, Shepard Fairey, Swoon, Maya Hayuk, Metro Zu, Lichiban, Tony Concep, Trey Speegle, Damon Johnson, Smurfo, MENT, VESA and Damien Mitchell, as well as their specially designed WAT-AAH! bottles.
WAT-AAH!’s Taking Back the Streets continues to make water cool through its mission to connect street art with children’s health to inspire kids to think creatively and actively about their health. The media is spreading the word that WAT-AAH! who, with its Taking Back the Streets initiative, has generated a new excitement and enthusiasm around drinking water.
WAT-AAH!’s Taking Back the Streets, in support of Partnership for Healthier America’s Drink Up initiative, kicked off on February 20, 2014 with a special appearance from First Lady Michelle Obama at NYC’s New Museum. Her appearance created a great deal of interest, garnering attention from media outlets such as Complex Magazine, Wall Street Journal, ABC News and NYC’s top tastemakers and influencers. All of this excitement and demand to see what all of the buzz is about led to a pop up exhibition at lower east side’s Wallplay and now WAT-AAH! is proud to announce that its Taking Back the Streets exhibit will continue on at Gallery 151 in the Chelsea art district just in time for 2014’s Armory Week.
“We are honored to host WAT-AAH!’s Taking Back the Streets exhibit in support of the First Lady’s Drink Up initiative. Gallery 151 was founded with the mission of helping promote emerging artists through exhibitions that highlight social and environmental issues,” says Michael Namer, Founder of Gallery 151 & Alfa Development. “We are thrilled to help this amazing exhibition evolve and be viewed by even more people, especially kids!” he adds.
At Gallery 151, WAT-AAH! and the artists will continue to invite kids and young teens for art workshops, special viewings and all the while continuing to promote the importance of drinking more water, more often.
WAT-AAH! – a line of functional bottled water targeted to kids and teens – was founded in 2008 by Rose Cameron who was alarmed by the fact that today’s generation of kids are predicted to have a shorter life expectancy than their parents largely due to childhood obesity. Cameron, further inspired and challenged by her two sons who identified water to be “boring”, set to create WAT-AAH! with its screaming boy logo coupled with a mission “to be the first brand to make water relevant and cool to kids.” Since its launch 6 years ago, WAT-AAH! has been successful in the marketplace and has been identified as “one of the fastest growing brands” in the beverage industry, ranking among the top 10 in its category and many kids have dubbed it as “the coolest water ever.” WAT-AAH! continues to reach millions of kids and teens through schools and many other forms of distribution. To learn more, visit www.wat-aah.com
Gallery 151‘s mission is to support emerging New York-based artists and provide a platform for their talent to be recognized by the public. In 2009, Gallery 151 expanded its vernacular to include issues of sustainability and environmental responsibility. As a “green” building developer, the owner of Gallery 151, Michael Namer seeks the highest level of energy, resource, and materials efficiency in every project his company develops – whether it is residential, commercial, or hospitality. Through Michael Namer’s generous support and sponsorship of Gallery 151, he has been able to expose the public to important environmental issues through exhibitions and the voices of talented artists. www.gallery151.com
Wallplay is a global art exhibition platform built to activate and document art campaigns and collaborations that don’t fit into a box. Founded in 2013 by curator Laura O’Reilly, Wallplay breaks down walls between creative industries by providing physical and virtual space for exhibitions to launch, evolve and travel. www.wallplay.com #wallplay